Artem Liubutov

EVP of Monetization Products Xsolla

Artem Liubutov, Director of Products (Monetization) at Xsolla, has over 15 years of experience in monetization and product management. He has been instrumental in developing Xsolla's Web Shop for Mobile Games, Game Sales, and Subscriptions. Based in Los Angeles, Artem has led the Monetization Unit since January 2020, creating top-market solutions for game developers. His previous role was Senior Product Manager, where he developed key products and ensured business value. Artem's expertise drives innovation and excellence in Xsolla's monetization solutions.

Day 2 - Wednesday 29th April, 2026

9:00 AM Opening Panel Discussion – Evolving Expectations: Navigating Shifts in Live Service Audience, Definition, and Strategy

What once defined live service gaming is now being reimagined by changing player behaviors and market forces. This session explores the current state of live service games, the major shifts reshaping the industry, and how studios can adapt their models to stay relevant by:

Redefining what a live service game is, recognizing where the market is heading, and understanding how the audience demographic is diversifying.
Treating data as a foundational pillar across both in-game and internal studio strategies, with the overarching goal of enhancing the player experience.
Outlining strategies that allow you to monetize your game – such as in-game ads, subscription and D2C models – while keeping your players engaged and safe.

Check out the incredible speaker line-up to see who will be joining Artem.

Download The Latest Agenda

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