Irena Pereira

CEO - Founder Unleashed Games

Day 2 - Wednesday 29th April, 2026

4:25 PM Presentation – IP That Lasts: Building Creative Alignment for Long-Term Engagement

Strong IP doesn’t stay relevant by accident, it’s nurtured through intentional strategy, creative leadership, and cross-team collaboration. This presentation led by Irena Pereira, the CEO- Creative Director & Founder of Unleashed Games, dives into how studios can assess their creative vision and build shared roadmaps that keep current and legacy IP alive while resonating across platforms and audiences by:

Assessing IP strengths and weaknesses early to guide long-term creative and business decisions.
Maintaining consistency and staying true to the core IP.
Leveraging AI to assist with concept development, but without stifling human creativity.

Check out the incredible speaker line-up to see who will be joining Irena.

Download The Latest Agenda

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QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk