John builds at the edge of tech and gaming—challenging how the industry thinks about player experience. With leadership roots at Microsoft and Electronic Arts, and as a 2x founder, he now leads the Gaming Practice at iQor—turning PX into a competitive weapon. His work fuses agentic AI, behavioral insight, and global player operations to deliver hyper-personalized experiences that drive retention, loyalty, and revenue—proving the future of gaming isn't just built in the game, but in every player interaction.
In the fast-paced world of live service gaming, getting fresh, engaging content to players is essential for retaining their attention, but how can studios maintain top-notch quality under pressure? In this session, panelists will discuss ways in which the live service player demographic is changing and what that means for the type, quality, and quantity of content players expect. Learn to adapt by:
Check out the incredible speaker line-up to see who will be joining John.
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