Mindi Sellers

Lead Development Director - FC Live Service Electronic Arts

Day 1 - Tuesday 28th April, 2026

10:00 AM Presentation – Always Online: Scaling Release Management for Live Service Games

Mindi Sellers, Lead Development Director for FC Live Service at Electronic Arts, shares how her team manages the complexity of releasing multiple updates daily across Live titles. With a focus on release management, Mindi explores how EA balances quality and velocity by:

Building systems and processes that support high-frequency releases.
Balancing the need for speed with quality.
Incorporating incident management and feedback into the release pipeline.

Check out the incredible speaker line-up to see who will be joining Mindi.

Download The Latest Agenda

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