The balance between personalisation and full-on creepiness is tricky. With the advances in AI there are now more opportunities than ever for marketers to create personalised campaigns from real-time customer data. But there’s a thin line between tailored experiences and digital stalking. When brands get it right, they create loyalty and engagement but when things go wrong, they trigger discomfort and push customers away.
This interactive workshop explores how much personalisation is too much and how businesses draw the line between being helpful and being invasive.
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Imagine a world where your customers’ needs are anticipated and met before they even articulate them. This isn’t a distant futuristic theory; it’s the tangible reality being shaped by agentic AI. By leveraging AI agents, businesses can now achieve unprecedented levels of hyper-personalisation, deliver proactive and predictive customer service, and operate with remarkable scalability.
But what exactly is agentic AI, and crucially, how does it differ from the powerful GenAI models we’re increasingly familiar with?
Join this interactive workshop to demystify agentic AI and discover how to adapt, innovate, and leverage these intelligent agents to secure a competitive advantage. We will explore how AI agents will impact marketing and CX strategies and whether they are the next evolution in personalisation.
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Personalisation is key to great customer experiences, but it also comes with significant privacy concerns. With 75% of UK consumers worried about their online privacy, businesses face a crucial challenge: how can they leverage personalisation while safeguarding customer data?
This workshop dives into the critical need for companies to take responsibility for how they handle and use personal data. Our expert facilitators focus on personalisation, with privacy boundaries, being achieved when customer data use is a top priority within an organisation.
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Omnichannel marketing campaigns can achieve a 287% higher purchase rate than single-channel campaigns, illustrating that the power of personalised omnichannel experiences cannot be overstated. Consumers expect seamless, personalised interactions across multiple channels, and those brands that fail to deliver risk losing their competitive edge.
However, delivering on this promise isn’t without its hurdles. Businesses often grapple with challenges like data silos, integration issues, inconsistent messaging, and a fragmented understanding of the customer journey.
Join this interactive workshop as we explore the best practices, which often get overlooked, for creating successful personalisation in an omnichannel environment. Key talking points include: