If you’ve ever felt stuck between big promises of personalisation and the messy reality of siloed data, disconnected touchpoints, or customer trust concerns, you’re not alone.

That’s why this interview with Zeke Zhiqian Wu, Global CRM Program Manager at Nissan Motor Corporation, is a must-read to learn how to create seamless, trust-first personalisation experiences for your customers.

With a striking 71% of consumers anticipating personalised interactions, and a significant 67% expressing frustration when these expectations aren't met. It’s not about hype or theory, it’s about the practical steps you can take to unify your customer view, harness AI responsibly, and deliver experiences that feel genuinely relevant.

When you download, you’ll discover how to:

• Cut through complexity: Build a clear, connected foundation for omnichannel personalisation.
• Avoid common pitfalls: Understand where helpful ends and “creepy” begins, so you earn, not lose, customer trust.
• Prove real value: Learn the engagement signals and conversion metrics that show personalisation is working.

Your customers expect seamless, personalised journeys today, not years from now. This interview shows you how to move from pilot projects to real-world impact.