Where are you on your personalisation journey?

Join Europe's only Marketing Personalisation Summit and discover how leading brands are turning customer data into meaningful, personalised experiences that drive loyalty, engagement, and growth. Explore the full agenda and get ready for November's event, where we'll tackle the following challenges and opportunities shaping the future of personalisation for marketing teams:

• Personalisation, redefined: What does true personalisation look like when customers expect tailored experiences but are increasingly cautious about sharing their data?
• AI isn't the strategy. It's the engine: Learn how the most successful brands are embedding AI into a clear, customer-first marketing vision to create measurable impact.
• Scaling personalisation without compromise: Discover how to combine customer data and AI-powered tools to deliver relevant, personalised experiences at scale.
• The privacy-personalisation balancing act: Find out how to create hyper-personalised customer journeys while building trust and protecting privacy.

Expect to hear from experts representing HSBC, L'Oréal, Expedia, The Guardian, and many more.

View the agenda and secure your place today.

Want to know who attends The Marketing Personalisation Summit? Download the attendee list to discover the top brands and job titles of those who joined us in 2025, including L'Oreal, dunnhumby, ASOS, Deliveroo, Optimizely, IKEA, L'Occitane, Intent HQ & more!

View the sponsorship prospectus for Europe's only Marketing Personalisation Summit, to see why you should consider partnering with this event.

This provides you with the unique opportunity to connect with personalisation, digital & marketing leaders from top brands, such as British Gas, Expedia, The Guardian, L'Oreal, Sainsbury's, Vodafone, Uber & many more.

Explore the Post-Show Report for the Marketing Personalisation Summit 2025!

In this report, you will discover:

• Our audience overview, including region breakdowns and who attended
• Key themes and takeaways from the event
• Standout sessions
• Event highlights
• Attendee testimonials

Thank you to everyone who joined us on-site and we hope to see you in 2026!

Your customers aren't searching the way they used to. More and more, they're skipping traditional search engines and asking AI tools like ChatGPT, Perplexity, and Gemini for instant answers. A SEMRush analysis of over 10 million+ keywords showed that from March 2025, over 13% of all queries already surfaced AI-generated overviews, double the rate seen just two months earlier.

For marketers, that means the playbook has changed. If your brand isn't showing up in AI results, you risk losing visibility, relevance, and customer engagement. To stay competitive, you need to shift from SEO to GEO – Generative Engine Optimisation.

This guide is built for you, the marketer navigating this new battlefield. Packed with FAQs, implementation checklists, EU Regulation updates, expert insights, real-world use cases, actionable strategies, and a GEO action plan, this fact sheet is your roadmap to thriving in the new era of AI-powered marketing.

Inside, you'll discover:

• How peers at Nokia, Uber, and Look Fabulous Forever are using GenAI to drive productivity, storytelling, and smarter workflows.
• Why traditional SEO no longer guarantees visibility, and how to start optimising for AI-powered answers instead.
• Practical steps you can take right now to future-proof your campaigns in the age of AI.

You'll also hear directly from marketing leaders who are in your shoes:

• Andrew Burrell, Head of Portfolio Marketing, Cloud and Network Services, Nokia, reveals how GenAI is accelerating productivity and reshaping campaign execution
• Janis Thomas, Managing Director, Look Fabulous Forever, shares how AI-generated imagery is saving time and money while elevating brand storytelling
• Liam Branaghan, Performance Marketing Lead (Delivery, EMEA), UBER, explains how AI is powering smarter workflows, campaign analysis, and internal tooling.

The future of search isn't coming, it's already here. The question is: how will your brand lead in it?

Discover how the world's leading brands and marketers are using Generative AI to supercharge creativity, streamline content production, and redefine the creative process.

From IKEA's AI-generated furniture concepts to agencies like &Walsh using DALL·E for client imagery, the marketing world is embracing generative AI, not just for efficiency, but for inspiration. This exclusive resource explores how AI is not replacing creativity but unlocking it at unprecedented speed and scale.

Download this practical guide to learn:

• How top brands are integrating Gen AI into ideation, storyboarding, video, and copywriting workflows
• The specific tools transforming creative operations, like Midjourney, Storydoc, Runway, and Steve AI
• Ways AI is enabling mass personalisation and multi-format content tailored to every touchpoint
• How to balance human insight with AI-generated innovation, while protecting brand voice

Whether you're a creative lead, content strategist, or CMO, this is your essential guide to AI-powered creativity.

In a world flooded with AI tools and inflated promises, John Watton, Fractional Advisor, CMO at LettsGroup and former EMEA Marketing Director at Adobe, brings a refreshing dose of clarity. John shares how to cut through the noise and focus on what really matters: solving real problems, measuring real ROI, and building governance that scales.

In this insightful conversation, John outlines how Gen AI can unlock 5–15% of marketing spend for reinvestment – if it's implemented with purpose. From multilingual content creation to dynamic creative testing, he shows how AI can enhance marketing execution without replacing strategic thinking.

Download to learn more about:

• ROI with Rigour: Gen AI can free up budget, but meaningful returns take time and discipline
• Purpose-Driven Adoption: Start with real use cases, not shiny tools
• Governance First: Clear policies, transparency, and regular audits are essential
• AI as a Partner, not a Pilot: Use AI to expand thinking, not to automate leadership