The Report Your Buyers Are Already Reading

Before you pitch a marketing, CRM, or eCommerce leader in 2026, it helps to know exactly what's keeping them up at night. This report benchmarks the industry's biggest shift in a decade – the tension between AI-powered personalisation and rising customer resistance to tracking – using original research and exclusive interviews with senior marketing leaders at leading brands.

Why This Report Matters to You

1. This is what your prospects are reading right now: The exact audience you're trying to reach – Heads of Marketing, CRM, and eCommerce – is downloading this report to benchmark their own personalisation maturity. Reading it puts you inside the same conversation they're having internally, before you ever get on a call with them
2. It's a shortcut to understanding your buyer's language: The report surfaces the specific stats, frameworks, and pain points this audience is using to justify budget internally right now – the perception gap, the execution gap, the shift to first-party data. Knowing this vocabulary makes your outreach sound like it understands their world, not like a cold pitch
3. It shows you where the market is actually going: With commentary from CMOs and senior marketing leaders on AI, agentic consumers, and first-party data strategy, this isn't a vendor-commissioned survey – it's a credible, research-led view of where personalisation is heading
4. It's the same report your prospects will see associated with the Summit: Understanding the report in depth means you'll be well placed to have an informed conversation about the Marketing Personalisation Summit itself, and where a partnership might make sense – once you've seen the substance behind it.

What's Inside

• The Three Ages of Personalisation: How the industry moved from targeting, to optimisation, to a new Age of Trust
• The State of Personalisation in 2026: The data behind the industry's widening perception and execution gaps
• Why Personalisation Is Being Redefined: The four forces reshaping the rules: AI, first-party data, privacy, and agentic consumers
• The Rise of the Agentic Consumer: What happens when your customer's customer is an AI assistant, not a person
• The Personalisation Stack: A practical, six-question framework for building personalisation that scales responsibly
• Recommendations: Concrete next steps the industry is being told to take, organised around three commercial drivers

The report features exclusive commentary from:

• David Balko, Chief Marketing Officer at Wren Kitchens
• Virginie Faucon, Chief Marketing Officer at AXA Health International
• Haleema Ali, Head of B2B Marketing at ManpowerGroup
• Andy Sage, Strategic Propositions & Partnership Lead at E.ON Next
• Janis Thomas, Chief Marketing Officer at Clothes Doctor

Download your copy to see the insights driving conversations among Europe's leading marketing, CRM and eCommerce decision-makers.

Want to know who is attending The Marketing Personalisation Summit this year? Download the latest attendee list to discover the top brands and job titles of those who will be joining us for 2026, including Aviva, AXA, BBC Studios, Cancer Research, E.ON, Next, easyJet, Expedia Group & many more!

View the sponsorship prospectus for Europe's only Marketing Personalisation Summit, to see why you should consider partnering with this event.

This provides you with the unique opportunity to connect with personalisation, digital & marketing leaders from top brands, such as British Gas, Expedia, The Guardian, L'Oreal, Sainsbury's, Vodafone, Uber & many more.

Where are your prospects on their personalisation journey?

The agenda for Europe's only Marketing Personalisation Summit is now live, offering valuable insight into the challenges, priorities and opportunities shaping customer engagement strategies in 2026.

As brands work to balance rising customer expectations with increasing concerns around privacy, data usage and AI, marketing leaders are rethinking how they deliver personalised experiences that drive loyalty, engagement and growth.

Download the agenda to explore how senior leaders from leading brands will be discussing:

• Personalisation redefined: What meaningful personalisation looks like in an era of heightened privacy expectations.
• AI as the enabler: How organisations are using AI to support customer-first marketing strategies and create measurable impact.
• Scaling personalisation effectively: Combining data, technology and automation to deliver relevant experiences at scale.
• Balancing trust and relevance: Creating hyper-personalised customer journeys while maintaining transparency and protecting customer data.

Featuring perspectives from HSBC, L'Oréal, Expedia, The Guardian and many more, the agenda provides a clear view of the conversations and investment areas shaping the future of personalisation.

Personalisation isn’t optional anymore, it’s expected. But with siloed systems, rising customer expectations, and increasing privacy regulations, turning raw data into real value is harder than ever.

This infographic breaks down how to transform your customer data into actionable, experience-driving products that win trust and grow loyalty, all while staying compliant and future-ready.

Download your copy to see why personalisation, CX, loyalty and CRM leaders need to invest into effective data products.

Wondering who will join you at the Marketing Personalisation Summit? Download the 2025 Attendee List for a glimpse of who you could meet this November in London.

Connect with senior leaders in marketing, advertising, CRM, customer strategy, data & analytics, and personalisation at the Hilton Kensington. Showcase your brand to top decision-makers shaping the future of customer engagement and experience.