Over the past year, Le Chameau has transformed its customer communication strategy, moving beyond industry buzzwords to focus on actionable personalisation techniques that deliver tangible business results. By deeply analysing how they connect with their customer base, Le Chameau implemented a new approach that prioritised functional efficiency and profitability. This strategic shift led to an astounding 3,600% increase in email productivity by personalising both the timing and content of their communications based on customer intent. Ultimately, this focus on the full customer lifecycle, from onboarding to retention, has driven a remarkable 62% increase in lifetime customer value over the last 12 months, along with an 80% retention rate of new customers.

Join this session to discover how Le Chameau redefined its personalisation strategy to achieve such impressive outcomes. We’ll cover key topics, including:

• Mapping tailored tactics to each customer lifecycle phase.

• Implementing triggered communications and nudges that boost retention.

• Effectively measuring the impact on customer loyalty, lifetime value and churn