Join this session to explore how Lyca Mobile is revolutionising customer engagement through sophisticated dynamic journey mapping and hyperpersonalisation across every touchpoint. This session will delve into the strategic imperatives and practical applications of creating seamless, relevant, and proactive customer experiences in today’s complex mobile landscape.

Key discussion points include:

• Designing journeys across web, app, store, and service: Learn how Lyca and their team map out the diverse paths customers take from initial discovery on their website or app, through in-store interactions, to ongoing engagement with customer service channels.

• Leveraging behavioural triggers and dynamic rules: Uncover the power of real-time data and advanced analytics in driving personalisation. This session will highlight how Lyca Mobile identifies behavioural triggers and applies dynamic rules to adapt the customer journey in real-time.

• Ensuring fluid transitions between touchpoints: Explore how Lyca Mobile prioritises fluidity, ensuring that a customer starting an inquiry on the app can seamlessly continue it with a service agent, or that an online browsing session can inform an in-store recommendation.