Transitional to renewable energy is a major transformation in the cost to use it. At E.On, we call this ‘New Energy’.But customers’ expectations and challenges – value for money and convenience of a an essential but intangible product - will be the same.Personalisation is the way to address this.

Energy cost will depend on how, when, and where it is generated, used, stored, and returned. An experience that translates all this to simple choices based on an individual’s (ever-changing) behaviours will make New Energy Work, so it’s Sustainable, Affordable, For Everyone. Making New Energy work doesn’t always mean more engagement. Sometimes, it means making interactions seamless and intuitive, even leading to less customer engagement while still delivering value.

Join E.ON in this session as we explore the complexities of scaling personalisation in an industry where the stakes are uniquely high. We’ll dive into:

• Energy as a service, not a commodity: Understanding the unique challenges and opportunities of personalising a product that customers can’t opt out of.

• AI-Powered personalisation: Discovering how artificial intelligence can help target diverse customer segments and deliver tailored experiences at scale.

• The “less is more” approach: Strategies for optimising customer touchpoints to provide effective personalisation without overwhelming or disengaging your audience.