Transition to renewables is changing the way we supply energy. At E.ON, we call this ‘New Energy’. This is the opportunity to give consumers choices about the value-for-money and convenience of one of the most important (but intangible) products in their lives.

Personalisation underpins this opportunity.

The cost to supply energy will depend on how, when and where it is generated, used, stored, and returned, every second of every day. A product experience that turns this into simple, intuitive choices, based on an individual’s (ever changing) behaviours and the technology in their home, will make New Energy work so it’s sustainable, affordable, for everyone.

Join E.ON in this session as we explore the complexities of scaling personalisation in an industry where the stakes are uniquely high. We’ll dive into:

• Energy as a service, not a commodity: Understanding the unique challenges and opportunities of personalising a product that customers can’t opt out of.

• AI-Powered personalisation: Discovering how artificial intelligence can help target diverse customer segments and deliver tailored experiences at scale.

• The “less is more” approach: Strategies for optimising customer touchpoints to provide effective personalisation without overwhelming or disengaging your audience.