Data challenges often torment customer-facing teams. With the rapid advancements in AI, overcoming these data hurdles has become more urgent than ever. To truly unlock the potential of hyper-personalisation, businesses must centralise data collection and move beyond siloed approaches. Join this session to learn how JLR is consolidating customer data from various sources to create a unified customer view. This comprehensive approach enables a deeper understanding of customer behaviour, preferences, and needs, leading to significantly more effective personalisation strategies.

The team from JLR will discuss how historically personalisation has been viewed through a narrow lens, primarily using data collected within marketing-led domains. However, true hyper-personalisation demands a broader perspective. They will explore how to leverage data across the entire commercial domain and integrate it from broader enterprise sources to drive exceptional personalised experiences and enhance decision-making.

Key Discussion Points:

• Overcoming data silos: Discover practical tactics for unifying customer data across diverse teams, tools, and channels, ensuring a comprehensive 360-degree customer view

• Operationalising personalisation: Learn how to transform data insights into real-time, personalised experiences across both digital and physical touchpoints

• Measuring success and ROI: Explore key performance indicators to prove the tangible value of data integration in your customer experience initiatives