The Personalisation Paradox
Delivering AI Powered Relevance Without Intrusion

3 - 4 November 2026 | Hilton Kensington, London

DOWNLOAD THE AGENDA

Become A Sponsor

Benjamin Cheadle

Head of Customer and Marketing Analytics JLR

Conference Day One - Tuesday 3rd November

2:00 PM CASE STUDY: Laying the Foundations for Hyper-Personalisation: Leveraging Your Customer Data and MarTech to Ensure No Signal is Missed

Data challenges often torment customer-facing teams. With the rapid advancements in AI, overcoming these data hurdles has become more urgent than ever. To truly unlock the potential of hyper-personalisation, businesses must centralise data collection and move beyond siloed approaches.

Join this session to learn how JLR is consolidating customer data from various sources to create a unified customer view. This comprehensive approach enables a deeper understanding of customer behavior, preferences, and needs, leading to significantly more effective personalisation strategies.

The team from JLR will discuss how historically, personalisation has been viewed through a narrow lens, primarily using data collected within marketing-led domains. However, true hyper-personalisation demands a broader perspective. This session will explore how to leverage data across the entire commercial domain and integrate it from broader enterprise sources to drive exceptional personalised experiences and enhance decision-making.

Key Discussion Points:

Overcoming Data Silos: Discover practical tactics for unifying customer data across diverse teams, tools, and channels, ensuring a comprehensive 360-degree customer view.
Operationalising Personalisation: Learn how to transform data insights into real-time, personalised experiences across both digital and physical touchpoints.
Measuring Success and ROI: Explore key performance indicators for proving the tangible value of data integration in your customer experience initiatives.

Check out the incredible speaker line-up to see who will be joining Benjamin.

Download The Latest Agenda

In Partnership With:

QUESTIONS?