Data challenges often torment customer-facing teams. With the rapid advancements in AI, overcoming these data hurdles has become more urgent than ever. To truly unlock the potential of hyper-personalisation, businesses must centralise data collection and move beyond siloed approaches. Join this session to learn how JLR is consolidating customer data from various sources to create a unified customer view. This comprehensive approach enables a deeper understanding of customer behaviour, preferences, and needs, leading to significantly more effective personalisation strategies.

The team from JLR will discuss how historically personalisation has been viewed through a narrow lens, primarily using data collected within marketing-led domains. However, true hyper-personalisation demands a broader perspective. They will explore how to leverage data across the entire commercial domain and integrate it from broader enterprise sources to drive exceptional personalised experiences and enhance decision-making.

Key Discussion Points:

• Overcoming data silos: Discover practical tactics for unifying customer data across diverse teams, tools, and channels, ensuring a comprehensive 360-degree customer view

• Operationalising personalisation: Learn how to transform data insights into real-time, personalised experiences across both digital and physical touchpoints

• Measuring success and ROI: Explore key performance indicators to prove the tangible value of data integration in your customer experience initiatives

Personalisation is more than just tailored recommendations; it’s about crafting seamless, meaningful experiences that build lasting loyalty and trust. In fact, a 2024 report indicates that businesses excelling in personalisation can see up to a 40% increase in revenue growth compared to their competitors. The secret to this success lies in leveraging data to create truly impactful and distinctive customer experiences. Think of data as the language customers use to express their needs and preferences, and the fuel that powers the sophisticated systems behind meaningful, scalable personalisation.

Join our expert panel as we explore how to maximise your consumer data to drive genuine, scalable personalisation.

Key discussion points will include:

• Unlocking value: Discover the importance of extracting insights from your first-party and behavioural data.

• Real-time activation: Learn how to connect those insights directly to real-time personalisation efforts.

• Foundations for scale: Discuss the essential operational models and data infrastructures needed for successful omnichannel personalisation at scale