Join us for a deep dive into JD Sports’ strategic use of technology to create a truly personalised, seamless omnichannel experience for its customers. In this case study, we’ll explore how one of the world’s leading sports fashion retailers is moving beyond traditional e-commerce to connect the digital and physical worlds. Join us as we discuss the transition from concept to reality and explore the journey of implementing new technology, including the current testing phase and future ambitions.

This session will cover:

· Innovations in Retail Technology: A look at the new techincluding AR and VRthat JD Sports is exploring to enhance the in-store experience.

· Connecting the Dots: How JD Sports plans to link online user accounts and in-store interactions to recognise customers and offer tailored

recommendations.

· The In-Store Future: How kiosks and other digital tools are being re-imagined to provide a more personalised, responsive experience on

the shop floor