Customers are increasingly aware of their digital footprint, and with this awareness comes a growing expectation for responsible data handling. The rise of personalised experiences, while incredibly powerful, has also introduced a significant ethical challenge: how can we use data to deliver relevant individual experiences without jeopardising consumer trust?

This panel discussion will tackle the pressing need for marketers to strike a balance between the potential of personalisation and the crucial importance of ethical practices. Our expert key opinion leaders will offer practical insights for building a future of trusted personalisation, focusing on:

• Cultivate value-led engagement: Discover how aligning your data practices with customer values fosters deeper trust and stronger relationships

.• Master transparent & fair data practices: Learn practical strategies for communicating data usage clearly and ensuring equitable treatment of customer information.

• Transform ethics into a loyalty & reputation advantage: Understand how prioritising ethical data stewardship becomes a powerful differentiator, driving brand loyalty and enhancing reputation