The promise of hyper-personalisation has never been more urgent, or more within reach. Yet for many enterprise teams, the reality is stalled: siloed data, unclear governance, legacy workflows, and internal resistance all block the path to progress.

This hands-on, 90-minute workshop from Intent HQ is built for Marketing, CX, Data and MarTech leaders who are ready to cut through the complexity and turn strategic ambition into operational impact.

Led by Global Solutions Director Lewis Longman-Jones and team, the session moves beyond theory to explore the real barriers to activating Agentic and Edge AI, and how to overcome them without a full-stack rebuild. Participants will explore how to unlock the power of customer data in a privacy-safe way, design for adoption across teams, and build personalisation programs that connect directly to measurable business value.

Expect a mix of collaboration, live demos, and practical frameworks including:

• The Hyper-Personalisation Spectrum — Defining what matters most: content, service, pricing or experience?
• What’s Holding You Back? — Identifying common blockers across data ecosystems, consent frameworks, governance and culture
• Accelerators Over Rebuilds — How Edge AI and Agentic systems can leapfrog complexity without compromising trust
• Blind Personalisation in Action — A live demo of PII-free, real-time targeting based on behavioural signals
• The Pilot Blueprint — A framework for moving from idea to impact, built on clear business cases, lightweight pilots and stakeholder-ready proposals

Leave with a clear plan: You’ll walk away with practical actions you can start taking next week to operationalise your personalisation strategy, build momentum, and turn customer understanding into a competitive edge.