Omnichannel marketing campaigns can achieve a 287% higher purchase rate than single-channel campaigns, illustrating that the power of personalised omnichannel experiences cannot be overstated. Consumers expect seamless, personalised interactions across multiple channels, and those brands that fail to deliver risk losing their competitive edge.

However, delivering on this promise isn’t without its hurdles. Businesses often grapple with challenges like data silos, integration issues, inconsistent messaging, and a fragmented understanding of the customer journey.

Join this interactive workshop as we explore the best practices, which often get overlooked, for creating successful personalisation in an omnichannel environment. Key talking points include:

• Mapping the Customer Journey: Thoroughly understand your customers’ pathsacross all online and offline touchpoints. Identify pain points, moments of truth,and opportunities for personalisation.
• The importance of starting small: Don’t try to personalise everything at once.Begin with a few key channels or customer segments, learn from your resultsand then expand your efforts
• Continuous testing: Personalisation is an ongoing process. Continuously testdifferent approaches, analyse the results, and refine your strategies.
• Feedback Loops: Establish mechanisms for collecting customer feedbackacross all channels and use this feedback to inform and improve yourpersonalisation efforts