From Insights to Action: Scaling Personalised Experiences in a Privacy-First World

24 - 26 November 2025 | Hilton Syon Park, London, UK

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Richard Dawson

Head of Loyalty & Personalisation Consulting Dunnhumby

With a background in WPP agencies and consultancy, Richard has spent over 15 years at dunnhumby, supporting partners in designing and implementing effective strategies across Loyalty, CRM, personalisation, and media. His experience and leadership have been instrumental in developing innovative solutions and enhancing customer engagement for dunnhumby’s clients worldwide.

Conference Day One - Tuesday 25th November

12:00 PM PERSONALISATION IN PRACTICE: Why True Personalisation Will Be the Future of Omnichannel Loyalty

Bombarded with messages and choices, customers have less time and are focused on finding value in new ways. Increasingly, they trust retailers who help them navigate, inspire, and deliver value in a personalised way.

Loyalty is becoming the strategy that enables retailers to truly know and engage customers throughout the journey and beyond. Personalisation makes this relevant to the individual - but how do you start and what does success look like?

Key takeaways:

Where does experience matter in today’s value-driven retail landscape, and how does personalised loyalty strike the right balance?
What must personalisation deliver to bring this to life in complex omnichannel retail?
What are the building blocks - and what does “good” look like?

Check out the incredible speaker line-up to see who will be joining Richard.

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