From Insights to Action: Scaling Personalised Experiences in a Privacy-First World

24 - 26 November 2025 | Hilton Syon Park, London, UK

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Richard Dawson

Head of Loyalty & Personalisation Consulting Dunnhumby

With a background in WPP agencies and consultancy, Richard has spent over 15 years at dunnhumby, supporting partners in designing and implementing effective strategies across Loyalty, CRM, personalisation, and media. His experience and leadership have been instrumental in developing innovative solutions and enhancing customer engagement for dunnhumby’s clients worldwide.

Conference Day One - Tuesday 25th November

12:00 PM TECH DEMO: DRIVE LONG-TERM CUSTOMER LOYALTY WITH DUNNHUMBY

Loyalty initiatives are crucial for cultivating lasting customer value. Join this tech demo to discover how Dunnhumby empowers your brand to build a robust understanding of customer needs, leading to improved decision-making and increased loyalty through omnichannel personalisation. Learn how to deliver tailored recommendations and ensure a highly relevant experience at every stage of the customer journey.

Key takeaways include:

• Strategies for successful real-time personalisation, both online and offline

.• Developing personalisation that maps cross-channel behaviour.

• The importance of continuous performance measurement and strategy refinement.

Check out the incredible speaker line-up to see who will be joining Richard.

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QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk