From Insights to Action: Scaling Personalised Experiences in a Privacy-First World

24 - 26 November 2025 | Hilton Syon Park, London, UK

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Zeke Zhiqian Wu

Global CRM Program Manager Nissan Motor Corporation

Conference Day One - Tuesday 25th November

2:40 PM PANEL DISCUSSION: PREDICTIVE PERSONALISATION: AI & ML MODELS IN LIFECYCLE JOURNEYS

As brands strive to deliver tailored experiences, the integration of AI in predictive analytics has emerged as a game-changer, enabling marketers to anticipate customer needs and behaviours with unprecedented accuracy. As a result, the question isn’t whether to adopt AI but how to integrate it meaningfully across the entire CRM lifecycle.

In this session, our panel of key opinion leaders discusses how AI and ML are reshaping customer experiences by enabling brands to move from reactive engagement to proactive, predictive personalisation at scale.

Key discussion areas include:

• Dynamically adapting customer journeys using real-time behavioural signals

• Core capabilities required for leveraging streaming and contextual data

• Addressing challenges around data latency and system responsiveness

Check out the incredible speaker line-up to see who will be joining Zeke.

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