Hend Ezzeddine

Chief Executive Officer HumanTech

Event Day 2 | May 6, 2026

12:15 PM Think Tank: Why Change Management Is Failing the Digital Enterprise

This session will explore how traditional, linear, and communication-heavy change models were designed for a world of slow technology cycles and periodic upgrades; a world that no longer exists. We’ll examine why these approaches are failing to produce real adoption, sustained behavior change, and business value in today’s environment of continuous digital transformation.

Key themes we plan to cover include:

Why “managing change” is the wrong problem to solve
The illusion of adoption created by training completion and communication metrics
The financial, operational, and cultural impact of underutilized technology, workarounds, and disengaged employees
Behavioral debt created by rapid digital rollouts
Why digital adoption must be treated as a core operating discipline, not a temporary project function
Designing organizations for perpetual change rather than one-time transformation

Check out the incredible speaker line-up to see who will be joining Hend.

Download The Latest Agenda

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