Humantech is a digital adoption advisory firm redefining how organizations realize value from technology investments. While companies spend billions on digital technology, most struggle to achieve sustained ROI. Traditional change management prepares people for disruption, but it rarely ensures lasting adoption. Humantech pioneers User Adoption Design, a behavioral, data-driven approach that architects measurable and transformative use of technology. By transforming adoption barriers into actionable insights, Humantech helps leaders move beyond implementation toward embedded behavior change, operational performance, and competitive advantage. While technology creates potential, adoption converts it into performance.