Daniel (Dan) Shulman is a Shareholder in the Intellectual Property group at Vedder Price P.C. in Chicago. Dan is a former Chief IP Counsel who turns innovation into value with business-savvy techniques to win in the market before a costly win in the courtroom. Dan is an experienced litigator and appellate lawyer—but only as a last resort. Dan brings a unique perspective and client-focused approach honed by over a decade in-house as Chief IP Counsel for a multibillion-dollar conglomerate holding thousands of worldwide patents and trademarks. In addition to his substantive expertise in managing all aspects of intellectual property for consumer products companies having over $12 billion in annual revenue, Dan also developed a keen appreciation for what a client expects, and should demand, from outside counsel. Dan’s approach to his clients follows the Golden Rule—he treats his clients the way he expected to be treated by his own outside counsel. Dan is an experienced litigator, having taken patent, trademark and copyright cases through jury verdict and argued multiple appeals at the U.S. Court of Appeals for the Federal Circuit. Dan was named one of the Top Forty Lawyers Under 40 in Illinois in 2013 by the Law Bulletin, and Managing IP Top In House IP Star every year from 2015 through 2018.