From Insights to Action: Scaling Personalised Experiences in a Privacy-First World

Delivering personalised journeys at scale by harnessing actionable customer data, AI and digital transformation

Personalisation has evolved from marketing and CX features to an imperative business strategy. In an era defined by privacy-first considerations and experience-driven consumer expectations, brands face escalating pressure to consistently deliver individualised interactions throughout the entire customer journey. This isn't just a preference—it's an expectation: a striking 71% of consumers anticipate personalised interactions, and a significant 67% express frustration when these expectations aren't met. 

But while the value is clear, the path to achieving truly personalised experiences has remained out of reach for many.  Fragmented data systems, siloed teams and content bottlenecks all stall progress. At the same time, customer expectations continue to rise, demanding real-time relevance, trust, and value exchange at every interaction.

The Personalisation Summit 2025 is built to help you meet these challenges. It is the only event focused exclusively on the strategy, data infrastructure, and execution models that enable personalised experiences at scale.

Over three highly focused days, we’ll dive into:

• Customer Data & Identity Infrastructure – Build the real-time data backbone that enables scalable, compliant personalisation.
• Omnichannel Journey Orchestration – Deliver consistent, connected experiences across digital and physical touchpoints.
• AI & Predictive Personalisation – Move from static segments to intelligence-driven decisioning and proactive engagement.
• Content & Creative Delivery – Scale modular content with speed, relevance, and brand consistency.
• Privacy, Trust & Governance – Balance personalisation and compliance in a shifting regulatory landscape.
• Operating Models for Scale – Embed personalisation into cross-functional workflows, talent strategies and CoEs.