The Industry's Premier Event Dedicated To Consumer Personalisation

25 - 26 November, 2025 | UK

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Delivering personalised journeys at scale by harnessing actionable customer data, AI and digital transformation

Join us at the inaugural Personalisation Summit, where consumer brand leaders explore best practices and innovations in leveraging customer data for personalised consumer journeys that build loyalty and drive business growth.

This exclusive forum, the industry's premier event dedicated to consumer personalisation, will deepen your understanding of meeting customer needs. Discover how brands adapt strategies to evolving consumer preferences using data-driven insights to optimise touchpoints and foster long-term relationships. Gain insights into maintaining consistent personalisation across channels, from online interactions to customer service engagements. Learn strategies for anticipating future consumer needs based on robust data analysis to deliver tailored experiences that resonate.

At this summit, delve into the critical role of reliable data and digital transformation in effectively understanding and engaging consumers. Learn about emerging technologies like customer data platforms (CDPs) and AI, transforming data integration for precise targeting and personalisation across diverse customer segments.

Gain practical knowledge on utilising zero, first, and second-party data for deep customer insights, and discover strategies for reliable activation to ensure personalised interactions at scale. Understand the scope and success factors of personalisation in various industries today and explore crafting hyper-personalisation strategies that deeply resonate with your audience.

Don’t miss the opportunity to develop a unified operating model enhancing customer satisfaction and loyalty through integrative customer experiences, driving business growth via personalised, exceptional customer journeys.

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Meet the 2024 Speakers: Experts in Customer Experience, Personalisation Innovators, and Brand Leaders!

Nessa O'Gorman

Senior Product Manager

Expedia Group

Aislinn Mallon

Head of CRM, Engagement

The Guardian

Alejandra Maria Alonso

Global Head of AI Products

Telefonica

Stephanie Verschoor

MD Head of User Experience Design and Digital Solutions

NatWest

Nessa O'Gorman

Senior Product Manager

Expedia Group

Steve Forde

Director of Product: Core Experience, ITVX

ITV

Michiel Dorjee

Director Digital Experience

Optimizely

Mike Ferguson

VP, EMEA

Redpoint Global

George Cairns

Head of Product Personalisation

Lloyds Banking Group

Paul Wright

Head of International, Uber Advertising

Uber

Aaron Mitchell

VP, Membership & Personalisation, M&C Marketing

the LEGO Group

Eszter Morvay

Head of Customer Data Platform

Aviva

Sunando Das

Global Head of Predictive Analytics

Unilever

Ben Hammond

CRM Director

BBC Studios

Gianfranco Cuzziol

Former Business Lead (Head of Customer)

Dr Martens

Eli Abramovitch

Head of Engineering, Personalization & Core Experience

Deliveroo

Jad Freiha

Head of Analytics and Insights

Sweaty Betty

Anji Udeshi

Director, Fan Growth

World Rugby

Zack Wragg

Senior Product Owner – Digital Commerce Transformation

Merlin Entertainments

Ben Francis

Head of Customer Engagement

LTA

Varun Vashist

Head of Marketing Technology Portfolio & Transformation

Sky

Indul Hassan

Head of Engineering, Digital as a Channel

Noa Mokhnachi

Head of CRM UK/IE, Europe & ME

L’Occitane Group

Emily Latham

Head of Marketing Technology

Carwow

Laricea Roman-Halliday

Former Head of Marketing - Dorothy Perkins, Burton and Wallis brands

Boohoo Group

Dave Robinson

Customer Strategy & Analytics Director

Virgin Red

Elton Ollerhead

Director - ASOS Media Group

ASOS.com

Simon Dawson

Director of Data Services and Insight Division

Rightmove

Neil Thornton

Senior Digital Personalisation Manager

Harrods

Yufei Ai

Data Science Manager, Personalisation

Asda

Will Pearl

Head of Loyalty & CRM

B&Q

Jivesh Juneja

Customer Journey Director

Nissan Motor Corporation

Andy Sage

Head of Partnership Propositions

E.ON Next

Anthony Cockburn

Product Director – Consumer Experience (Digital & Tech),

Haleon

Kelly Atkins

Head of Digital Marketing

BT Business

Ket Patel

Personalisation & Probabilistic Decisioning Consultant

Algonos

Katy Baker

Product Owner, Personalisation

Victoria's Secret

Alex Chelmis

Director of TV Control

Warner Bros. Discovery

Damien Read

Personalisation Consultant

BritBox International

Tiffany Qiao

Senior Data Engineer – AI & Innovation

Pandora

Samantha Visick

CRM Consultant

Independent

Jeremy Walder-Willows

Senior AI Strategist & Art Director

Maison Meta

Ian Gibbs

Director of Insight

Data & Marketing Association

Sevil Smith

Customer Data Lead

Stena Line

Luke O'Connell

Independent

Jordan Kennard

Performance Media Lead

Independent

Craig Ridgway

Director

Dynamic Yield by Mastercard

Aislinn Mallon

Head of CRM, Engagement

The Guardian

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Everything You Need to Secure Your Spot at the Personalisation Summit

2024 Event Agenda

Explore planned discussions, topics, networking activities and the speaker line-up

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Snapshot of Attendees List

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Convince Your Boss Letter

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Why #PersonalisationSummit? Thoughts From Our Speakers

"Personalisation means different things to different companies, and it can feel like a minefield uncovering what it means for your business, how to get started, and how to scale effectively. I'm excited to share my thoughts and experiences with peers across various industries to showcase the transformative power of personalisation."

"Delivering a truly personalised and relevant digital experience for audiences involves multiple complex capabilities. But by attending the Personalisation Summit, I’m excited to have the opportunity to speak and hear from likeminded business leads on how they’re tackling the Personalisation challenge, in an ever-changing technical landscape."

"While Personalisation isn't a new topic, the tech and data that enables tailored, engaging experiences for our consumers is. That being said, with the renaissance of personalisation being in full swing, it's even more important to make the right decisions and will drive the biggest impact for our businesses. I'm so excited to be part of the Personalisation Summit in November when we'll be able to get to share our insights and start to answer some of the questions we've all been asking!"

Key Discussion Points at the Personalisation Summit

Understanding Customer Needs and Shaping Personalisation Strategies:

Effective identification and addressing of customer needs through personalised strategies enhancing engagement and satisfaction

Continuous Improvement of Customer Journeys:

Methods for refining customer journeys based on evolving preferences, ensuring relevance and value throughout the interaction lifecycle.

Leveraging Data for Personalisation and Long-Term Relationships:

Examine how data optimises touchpoints and fosters enduring customer relationships crucial for sustained business growth.

Ensuring Omni-channel Consistency:

Importance of seamless and consistent personalisation across all touchpoints, from digital platforms to customer service interactions.

Scaling Personalisation Strategies:

Challenges and success factors in implementing and scaling strategies across diverse consumer-facing brands, goods, and services.

Integrating Technology for Personalisation Excellence:

Exploration of technologies like CDPs and AI for precise targeting and real-time updates, enhancing overall customer experience and business outcomes.

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QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk