Want to know who attends The Marketing Personalisation Summit? Download the attendee list to discover the top brands and job titles of those who joined us in 2025, including L'Oreal, dunnhumby, ASOS, Deliveroo, Optimizely, IKEA, L'Occitane, Intent HQ & more!

Explore the Post-Show Report for the Personalisation Summit 2025!

In this report, you will discover:

• Our audience overview, including region breakdowns and who attended
• Key themes and takeaways from the event
• Standout sessions
• Event highlights
• Attendee testimonials

Thank you to everyone who joined us on-site and we hope to see you in 2026!

View the sponsorship prospectus for Europe's only Personalisation Summit, to see why you should consider partnering with this event.

This provides you with the unique opportunity to connect with personalisation, CX & marketing leaders from top brands, such as British Gas, Expedia, The Guardian, L'Oreal, Sainsbury's, Vodafone, Uber & many more.

Wondering who will join you at the Marketing Personalisation Summit? Download the 2025 Attendee List for a glimpse of who you could meet this November in London.

Connect with senior leaders in marketing, advertising, CRM, customer strategy, data & analytics, and personalisation at the Hilton Kensington. Showcase your brand to top decision-makers shaping the future of customer engagement and experience.

Your customers aren't searching the way they used to. More and more, they're skipping traditional search engines and asking AI tools like ChatGPT, Perplexity, and Gemini for instant answers. A SEMRush analysis of over 10 million+ keywords showed that from March 2025, over 13% of all queries already surfaced AI-generated overviews, double the rate seen just two months earlier.

For marketers, that means the playbook has changed. If your brand isn't showing up in AI results, you risk losing visibility, relevance, and customer engagement. To stay competitive, you need to shift from SEO to GEO – Generative Engine Optimisation.

This guide is built for you, the marketer navigating this new battlefield. Packed with FAQs, implementation checklists, EU Regulation updates, expert insights, real-world use cases, actionable strategies, and a GEO action plan, this fact sheet is your roadmap to thriving in the new era of AI-powered marketing.

Inside, you'll discover:

• How peers at Nokia, Uber, and Look Fabulous Forever are using GenAI to drive productivity, storytelling, and smarter workflows.
• Why traditional SEO no longer guarantees visibility, and how to start optimising for AI-powered answers instead.
• Practical steps you can take right now to future-proof your campaigns in the age of AI.

You'll also hear directly from marketing leaders who are in your shoes:

• Andrew Burrell, Head of Portfolio Marketing, Cloud and Network Services, Nokia, reveals how GenAI is accelerating productivity and reshaping campaign execution
• Janis Thomas, Managing Director, Look Fabulous Forever, shares how AI-generated imagery is saving time and money while elevating brand storytelling
• Liam Branaghan, Performance Marketing Lead (Delivery, EMEA), UBER, explains how AI is powering smarter workflows, campaign analysis, and internal tooling.

The future of search isn't coming, it's already here. The question is: how will your brand lead in it?

Your customers don’t just want personalisation, they expect it. But fragmented data, siloed teams, and rising privacy concerns mean many brands still fall short. This exclusive roadmap reveals how to close the gap, overcome barriers, and deliver meaningful experiences that build trust, loyalty, and advocacy.

Packed with expert insights from Aswin Peter, Senior Product Lead, Customer Experience & Product Strategy, Payments & Open Banking, British Gas and Gianfranco Cuzziol, an independent CRM and Personalisation Advisor, plus a case study from E.ON Next, this is essential reading for anyone serious about moving beyond transactions to purposeful, relationship-driven customer experiences.

Download this roadmap to discover:

• How to move from fragmented data to unified customer views that power real-time personalisation.
• Practical frameworks for data readiness, consent, and privacy-first activation.
• How leading brands like E.ON Next are transforming customer journeys with actionable personalisation strategies.

Whether you’re just beginning your personalisation journey or looking to scale existing efforts, this roadmap provides the structure, best practices, and lessons learned from leading brands that will help you deliver experiences your customers actually care about.

Discover how the world's leading brands and marketers are using Generative AI to supercharge creativity, streamline content production, and redefine the creative process.

From IKEA's AI-generated furniture concepts to agencies like &Walsh using DALL·E for client imagery, the marketing world is embracing generative AI, not just for efficiency, but for inspiration. This exclusive resource explores how AI is not replacing creativity but unlocking it at unprecedented speed and scale.

Download this practical guide to learn:

• How top brands are integrating Gen AI into ideation, storyboarding, video, and copywriting workflows
• The specific tools transforming creative operations, like Midjourney, Storydoc, Runway, and Steve AI
• Ways AI is enabling mass personalisation and multi-format content tailored to every touchpoint
• How to balance human insight with AI-generated innovation, while protecting brand voice

Whether you're a creative lead, content strategist, or CMO, this is your essential guide to AI-powered creativity.

Personalisation isn’t optional anymore, it’s expected. But with siloed systems, rising customer expectations, and increasing privacy regulations, turning raw data into real value is harder than ever.

This infographic breaks down how to transform your customer data into actionable, experience-driving products that win trust and grow loyalty, all while staying compliant and future-ready.

Download to learn more about:

• How to turn raw data into activated insights: Learn the five critical stages of the Data Value Transaction that enable personalisation across the journey — from collection to activation.
• How to enhance purchase journeys: Discover how to streamline product discovery, checkout, and post-purchase engagement using intelligent data applications.
• How to design trust-first data products: Get clear strategies for ensuring brand fit, ease of use, and regulatory alignment — all essential for building loyalty in a privacy-first era.

Whether you’re looking to implement AI-powered personalisation, dynamic pricing, or omnichannel consistency, this infographic gives you a step-by-step view of what it takes to succeed in today’s data-first, privacy-conscious marketplace.

In a world flooded with AI tools and inflated promises, John Watton, Fractional Advisor, CMO at LettsGroup and former EMEA Marketing Director at Adobe, brings a refreshing dose of clarity. John shares how to cut through the noise and focus on what really matters: solving real problems, measuring real ROI, and building governance that scales.

In this insightful conversation, John outlines how Gen AI can unlock 5–15% of marketing spend for reinvestment – if it's implemented with purpose. From multilingual content creation to dynamic creative testing, he shows how AI can enhance marketing execution without replacing strategic thinking.

Download to learn more about:

• ROI with Rigour: Gen AI can free up budget, but meaningful returns take time and discipline
• Purpose-Driven Adoption: Start with real use cases, not shiny tools
• Governance First: Clear policies, transparency, and regular audits are essential
• AI as a Partner, not a Pilot: Use AI to expand thinking, not to automate leadership
  

If you’ve ever felt stuck between big promises of personalisation and the messy reality of siloed data, disconnected touchpoints, or customer trust concerns, you’re not alone.

That’s why this interview with Zeke Zhiqian Wu, Global CRM Program Manager at Nissan Motor Corporation, is a must-read to learn how to create seamless, trust-first personalisation experiences for your customers.

With a striking 71% of consumers anticipating personalised interactions, and a significant 67% expressing frustration when these expectations aren't met. It’s not about hype or theory, it’s about the practical steps you can take to unify your customer view, harness AI responsibly, and deliver experiences that feel genuinely relevant.

When you download, you’ll discover how to:

• Cut through complexity: Build a clear, connected foundation for omnichannel personalisation.
• Avoid common pitfalls: Understand where helpful ends and “creepy” begins, so you earn, not lose, customer trust.
• Prove real value: Learn the engagement signals and conversion metrics that show personalisation is working.

Your customers expect seamless, personalised journeys today, not years from now. This interview shows you how to move from pilot projects to real-world impact.