Lobo Olsson

Director of Engineering - Platform HelloFresh

CONFERENCE DAY TWO

3:00 PM PRESENTATION: Proving the Platform: Turning Cost Centres into Strategic Value Engines

Platforms may not generate revenue directly, but they hold the keys to efficiency, scalability, and long-term growth. In this session, Lobo Olsson, Director of Engineering at HelloFresh, explores how platform teams can shift the narrative by demonstrating economic impact through smarter operations and product alignment. Learn how building targeted “mini-platforms” and becoming internal allies can help embed platforms into the value chain and unlock continued investment. Dive into:

Leveraging platform ownership of major contracts to drive operational efficiency.
Building tailored solutions that connect platform capabilities to end-customer value.
Positioning platform teams as strategic partners across the organisation.

Check out the incredible speaker line-up to see who will be joining Lobo.

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