Mark O'Brien

Director of Product Shutterstock

CONFERENCE DAY ONE

11:30 AM Panel Discussion: Cutting Through the AI Noise: Choosing the Right Tools Without Falling for the Hype

The AI landscape is moving at breakneck speed, with new tools appearing faster than enterprises can effectively evaluate them. Leaders are now facing the challenge of separating genuinely transformative capabilities from expensive distractions. This session explores the different perspectives on how to build a clear selection strategy that prioritises value, governance and long term impact.

• Establishing decision frameworks to assess AI tools objectively

• Avoiding hype-driven adoption by focusing on measurable outcomes

• Building responsible governance to ensure scalable, sustainable choices

Check out the incredible speaker line-up to see who will be joining Mark.

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