Uğur Başak

Director of Engineering TomTom

Ugur Basak is Director of Engineering at TomTom, where he leads Platform Engineering for a 120+ engineer organisation. He has spent 20+ years leading technical transformations at VeriPark, Booking.com, and TomTom, embedding developer experience, platform thinking, and change management into organisations at scale. He speaks on DX leadership, Platform Engineering, engineering productivity, and AI's real impact on engineering organisations.

More at ugurbasak.com and linkedin.com/in/ugurbasak.

CONFERENCE DAY ONE

4:00 PM Panel Discussion: Proving Platform ROI: Metrics That Matter and How to Use Them

It's no longer enough to say a platform "improves developer experience", leaders need quantifiable evidence of impact on delivery speed, reliability and cost. This panel unpacks how organisations define, measure and communicate platform ROI using hard metrics that resonate with technical and business audiences.

• Selecting performance indicators that correlate engineering activity with business value

• Measuring the impact of platform adoption on velocity, reliability and unit economics

• Communicating ROI effectively to secure long term investment and organisational buy in

CONFERENCE DAY TWO

9:30 AM Roundtable Discussion: Is Your Platform Ready for AI — Or Just Exposing Its Weaknesses?

AI coding tools promise faster delivery, but many organisations are finding they amplify existing platform friction rather than eliminate it. Uğur Başak explores the gap between AI adoption and real productivity gains, helping teams understand why performance metrics often fail to reflect developer reality and what it truly takes to make a platform AI ready.

• Understanding how AI coding tools amplify existing platform friction rather than resolve it

• Evaluating the gap between AI adoption metrics and real productivity outcomes

• Diagnosing whether DX issues are cultural, structural or tooling driven before scaling AI

Check out the incredible speaker line-up to see who will be joining Uğur.

Download The Latest Agenda

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