With over 25 years of experience in the gaming industry, André has worked on over 200 products in various senior roles, from product manager, publishing director, VP of communications to CMO, at leading studios and publishers such as Starbreeze, Sharkmob, CI Games, and Bandai Namco Entertainment. He has successfully launched and grown old and new brands regionally and globally, with proven results and ROI across multiple channels and platforms. André’s mission is to help studios and publishers succeed in the competitive and dynamic market, by leveraging his extensive network, expertise, and passion for the gaming industry. He specializes in talent search and growth, management strategies, marketing, branding, sales, PR, healthy communities and events. In 2023, André co-founded Project 369 Group, a strategy and consultancy network that delivers powerful research, tech and marketing services to clients in the gaming, FMCG, and publishing sectors. In 2024 André joined Starbreeze as their CMO in charge of all marketing & publishing matters.
This plenary panel will delve into strategies for redefining the gaming landscape through means of market research, agility, and cross-department collaboration. Learn how, by establishing unified strategies early in the publishing lifecycle, challenges can be mitigated, and mutual KPIs and player feedback can be leveraged to create personalised cross-platform marketing content that resonates by:
This session we discuss and talk about strategies for how content creators can drive long-term engaged communities, moving beyond short-term campaign spikes.
Check out the incredible speaker line-up to see who will be joining André.
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