André Persson

André Persson

Founder Digiai.ACADEMY

With over 25 years of experience in the gaming industry, André has worked on over 200 products in various senior roles, from product manager, publishing director, VP of communications to CMO, at leading studios and publishers such as Starbreeze, Sharkmob, CI Games, and Bandai Namco Entertainment. He has successfully launched and grown old and new brands regionally and globally, with proven results and ROI across multiple channels and platforms. André’s mission is to help studios and publishers succeed in the competitive and dynamic market, by leveraging his extensive network, expertise, and passion for the gaming industry. He specializes in talent search and growth, management strategies, marketing, branding, sales, PR, healthy communities and events. In 2023, André co-founded Project 369 Group, a strategy and consultancy network that delivers powerful research, tech and marketing services to clients in the gaming, FMCG, and publishing sectors. In 2024 André joined Starbreeze as their CMO in charge of all marketing & publishing matters.

Conference Day 1 – 9th September 2025

9:00 AM Panel Discussion – The Road Ahead: Trends Shaping the Future of Game Publishing and Marketing

This plenary panel will delve into strategies for redefining the gaming landscape through means of market research, agility, and cross-department collaboration. Learn how, by establishing unified strategies early in the publishing lifecycle, challenges can be mitigated, and mutual KPIs and player feedback can be leveraged to create personalised cross-platform marketing content that resonates by:

  • Preparing for shifts in player behaviour and market trends.
  • Identifying where your product fits in the market and how to ensure proper discoverability.
  • Establishing a cohesive cross-department approach and enhancing team communication to achieve mutual objectives.

2:45 PM Panel Discussion – How to Build Engaged Communities Through Content Creators

This session we discuss and talk about strategies for how content creators can drive long-term engaged communities, moving beyond short-term campaign spikes.

Check out the incredible speaker line-up to see who will be joining André.

Download The Latest Agenda