THE WORLD'S ONLY EVENT DEDICATED TO
TACKLING THE MULTI-PLATFORM CHALLENGES OF
GAME PUBLISHING AND MARKETING

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Edd Newby-Robson

Head of Marketing Avalanche Studios Group

Conference Day 2 - 10th September 2025

9:30 AM Presentation – Establishing an Identity: Why Brand Strategy Matters, Even for Long-standing Franchises

Regardless of whether your game is a 20-year franchise, an 8-year strong live service, or anything in-between; knowing your players and building a brand strategy is critical for success. In this session Edd Newby-Robson will share hard-earned lessons about maintaining brand consistency, the value of understanding brand impact on players, and connecting player motivations and brand to develop features that players love. Dive deeper into:

Thinking of brand as so much more than just a nice logo and shiny key art (they’re helpful too!)
Analysing tough learnt lessons about brand consistency
Identifying how to connect player motivations and brand understanding to develop features that players will (hopefully) love.

Check out the incredible speaker line-up to see who will be joining Edd.

Download The Latest Agenda

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