THE WORLD'S ONLY EVENT DEDICATED TO
TACKLING THE MULTI-PLATFORM CHALLENGES OF
GAME PUBLISHING AND MARKETING

📝 Download event guide

🚀 Ready, Player? BOOK Now!

Spencer Wilcox

Founder Everybody Eats

Spencer Wilcox founded Everybody Eats in 2023 to democratize Marketing Mix Modelling (MMM) and inventory forecasting. Prior to this he had consulted for over 250 companies across 6 continents.

Conference Day 1 – 9th September 2025

9:30 AM Presentation – Awareness Marketing ROI Measurement & Optimization

Performance Marketing is great for optimizing at the end of the funnel. But how do you measure and optimize ROI at the beginning, awareness stage? Marketing Mix Modelling (MMM) is the gold standard solution, helping clients measure ROI and get a 20-40% ROI lift. Key take aways:

• There’s an ROI measurement gap for brand marketing.

• Marketing Mix Modelling measures that ROI and illuminates how it works with performance marketing and how performance marketing contributes to longer-term brand value.

• Measured and optimized allocation typically brings a 20-40% ROI lift.

Check out the incredible speaker line-up to see who will be joining Spencer.

Download The Latest Agenda

In Partnership With:

QUESTIONS?