THE WORLD'S ONLY EVENT DEDICATED TO
TACKLING THE MULTI-PLATFORM CHALLENGES OF
GAME PUBLISHING AND MARKETING

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Stephane Jankowski

Executive Producer Ubisoft

Conference Day 1 – 9th September 2025

11:35 AM Panel Discussion – Owning the Game: Unlocking the Power and Potential of Strong IP

Keeping IP consistently relevant and exciting doesn’t just happen; it’s shaped deliberately through strategic vision, cross-functional alignment, and a deep understanding of audience perspectives. This panel explores real-world examples of how studios can keep their IP relevant across audiences and platforms by:

Assessing their studio and IP’s strengths and weaknesses from the start to form a long-term strategy.
Designating a vision holder or group, depending on studio size, to unify creative direction and feedback.
Setting aside the time to align departments around a shared IP roadmap to maintain consistency and impact.

Check out the incredible speaker line-up to see who will be joining Stephane.

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