The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The 
Entire Customer Experience Ecosystem

August 13 - 14, 2025 | Marvel Stadium, VIC

Whitepaper

Whitepaper: Elevating Customer Trust & Loyalty

Whitepaper: Elevating Customer Trust & Loyalty

Elevating Customer Trust & Loyalty: The Power of Personalisation & AI

It comes as no surprise that rapid advancements in technology and shifting customer behaviour have created an increasingly challenging environment for CX professionals. As we look ahead to the coming years, it is paramount to adapt and innovate experiences that resonate with today's demanding customers.

Hear from Robert Lopez, Alex Genov and Simon Kriss on:

  • Personalisation at Scale: A glimpse into the future
  • Looking Beyond the Numbers: Understanding your customers as humans
  • The Future of Generative AI in CX: Navigating the hype and opportunity

Next Gen CX Conference

Date: May 7-8 2024

Location: Melbourne Convention & Exhibition Centre, Melbourne

Key topics & themes:

  • Building Customer Trust: The Cornerstone of Lasting Customer Relationships
  • Personalisation at Scale: The next step towards predictive journey mapping and hyper-relevant experiences
  • Embracing New AI-led CX Frontiers: Opportunity, Risks & Frameworks
  • Beyond the Numbers: New Ways of Measuring the Value of CX Strategies

Advisory Board Interview Series

Welcome to the Advisory Board Interview Series!

In this video interview, Alex Genov is joined by Robert Lopez to discuss:

  • CX's data-driven future
  • The need for a strong, zero- and first-party data strategy
  • Personalisation
  • Emerging technologies that will help improve CX efficiency