AI is reshaping marketing today, but while the potential is massive, many teams are still figuring out how to move from experimentation to execution. This panel brings together marketing leaders, data & AI experts to unpack where AI is delivering real results, and where the risks and roadblocks lie. From content generation and media buying to predictive analytics and personalisation, discover what’s driving measurable impact in 2025.

• Proven use cases where AI is improving efficiency and ROI in marketing workflows
• Key considerations for selecting, testing, and scaling AI responsibly
• How to balance automation with brand authenticity and creative control
• Frameworks for upskilling teams and building AI-ready marketing orgs

Agresh Doshi

Digital Development and Solution Manager
Bureau of Meteorology

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Sarah Addis

General Manager - Marketing, Communications & Digi
Basketball Victoria

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Roger Lee

Head of Performance Marketing
Brand Collective

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South East Water is maximising marketing channels to shift customer behaviour towards digital, in turn reducing costs and improving satisfaction. Join this session to explore how they are encouraging digital adoption, boosting water literacy, and setting the stage for a more efficient, customer-first future.

- Marketing strategies to drive digital self-service and streamline operations

- Using education to boost water literacy and customer empowerment

- Selling the benefits of digital for mutual business and customer benefit 

AI offers brilliant opportunities for speed, scale, and smarter decision-making - but is your team truly leveraging its potential? Join Pierre Meneaud, Global Head of Digital at Patties Foods, as he shares how he is tackling the AI revolution, including how his team has successfully embedded AI into daily workflows, empowered individuals with real-time insights, and enhanced social engagement by balancing global reach with local relevance.

-         Dynamic content creation that aligns with the Monash brand and tone of voice

-         Elevating the digital experience and modernising the Monash experience

-         Pushing your tech – digital is inherently edit-able so don’t be afraid!

-         Effective change management - be a champion for your ideas and effectively manage your team through the change 

Amin Foda

Director, Marketing Infrastructure
Monash University

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-         Utilising behavioural science to improve content and presentation

-         Ensuring content is written for the customer, not industry experts

-         Maximising automation for targeted and timely information sharing

-         Keeping campaigns human to connect with the individual

Hugh Goodfellow Goodfellow

Head of Marketing and Comms
Viridian Financial Group

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Effective marketing today demands more than awareness, it calls for emotional intelligence, human connection, and a deep trust in the creative process. In a landscape increasingly dominated by data, and risk aversion, reconnecting with instinct and intuition can unlock the kind of bold, original thinking needed to truly stand out. By leading with story over image, embracing humour and pushing boundaries from concept to execution, marketers can create campaigns that are not just seen, but felt. Join Channa Goonasekara, the creative force behind standout campaigns for Uber Eats and McDonald’s, as he shares how trusting your gut and championing brave ideas can drive both creative and commercial success.

• Challenging category expectations through instinct-led creative

• Using Australian humour to ground brands and craft unexpected narratives

• Strengthening internal alignment without compromising bold ideas

• Developing creative muscle memory to navigate barriers and execute with impact

Channa Goonasekara

Former Senior Marketing Manager
Uber

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Customer acquisition is just the beginning - real growth happens through smart lifecycle management. This panel dives into how leading marketers are rethinking engagement, retention, and loyalty to drive long-term value. From practical segmentation tactics to reactivation strategies, explore what it takes to move beyond one-off campaigns and build durable relationships.

-         Analysing the full customer lifecycle to identify drop-off points and retention opportunities

-         Exploring best practices for lifecycle email marketing, from onboarding to re-engagement

-         Personalising to increase conversion and loyalty

-         Aligning marketing, sales and customer success teams for lifecycle success

Sophia Attrill

CRM and Loyalty & Marketing Manager
Woolworths

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Chris Dimopoulos

Head of Marketing
stratton Finance

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From the offset, Navy Health have had to overcome the misconception that their health insurance was exclusive to those connected to the Navy. With a strong market presence in this space, Navy Health was looking to grow it’s foothold in the wider defence industry but knew a visual rebrand was necessary to clarify it’s target market and appeal to new customers. To support this growth and clarify its target market, Navy Health embarked on a bold visual rebrand designed to reposition the company and attract a wider customer base. Join Adam Dixson, Chief Marketing Officer, as he showcases the successful rebrand process, from securing board buy-in and developing the business case, through to creative execution, testing, and launch.

-         Rebranding to better align with business strategy and unlock new growth opportunities

-         Exploring the psychology of colour to match the hallmarks of the brand experience

-         Maintaining differentiation from competitors

-         Managing risk to retain loyalty from existing Navy-aligned members

While Bowens has been a mainstay of the building industry for 130 years in Victoria, their eCommerce arm launched just 4 years ago. Join to hear how marketing has supported this digital evolution efforts to become the #1 brand for builders.

-         Building relationships with builders to create content and promote their small businesses

-         Evolving with the industry to futureproof the organisation

-         Maximising sponsorship and partnership opportunities to grow data

-         Utilising tools to run a lean but highly productive marketing function

Mairaid Laskey

Head of Marketing
Bowens

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Immersing in community culture, shaping a brand voice that naturally participates in conversation and striking the right balance of engagement with communities is a challenging task that requires a keen awareness of your purpose and positioning as a brand. Join and listen to experts from diverse organisations as they explore:

-         Building trust by showing up consistently and authentically within communities

-         Navigating conversations by listening first and joining in with genuine intent

-         Defining clear boundaries for engagement that align with your brand’s tone and values

Nate Serravite

Head of Marketing
Too Good to Go

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Tourism Fiji has undergone a remarkable digital transformation, increasing annual web traffic from 2 million to 14 million visitors. Join their Global Head of Digital to discover the strategies behind that growth, how high-quality engagement is achieved, and what’s next to drive users further down the funnel and future-proof digital efforts.

• Utilising CRM, Social & AI to maximise reach
• What’s next – polishing consumer experience and guiding customers down the sales funnel

Practical insights on the future of AI in marketing – and how to prepare

Great marketing teams in 2025 are structured for agility, continuous learning, and rapid innovation. As roles evolve and boundaries blur, cultivating a culture of creativity, expertise and resilience is key to staying competitive. Organisations must rethink how they hire, upskill, and empower talent to keep pace with today’s speed of change. Join our experts to discuss how they are building and maintaining successful marketing functions for the future.

• Restructuring teams to enable cross-functional collaboration and decision-making
• Investing in continual training to maintain a future-ready workforce
• Redefining roles to blend strategic, analytical, and technical skillsets that suit the needs of internal and external stakeholders

Sarah Addis

General Manager - Marketing, Communications & Digi
Basketball Victoria

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-         Utilising CRM for customer acquisition

-         Effective segmentation and personalisation for 1:1 marketing

-         Incorporating unique and quirky branding opportunities to keep your marketing individual 

-         Dynamic wait times for responsive and personalised experience

Sophia Attrill

CRM and Loyalty & Marketing Manager
Woolworths

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By focusing on the social nature of play, Keno’s “Together We Play” campaign leveraged authentic customer insights to elevate brand acceptability and consideration. In a tightly regulated industry, the campaign redefined how Keno connects with its audience. Learn how a customer-first approach and strong storytelling brought a new dimension to gameplay, while navigating compliance requirements.

-         Leveraging customer insights to create authentic, compliant storytelling

-         Exploring strategies for driving participation by reframing gameplay as a sociable, shared experience

-         Differentiating your brand in a highly regulated industry through emotional connection and a social focus

Caitlyn Loriente

Senior Marketing Manager - Keno
The Lottery Corporation

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