AI is reshaping marketing today, but while the potential is massive, many teams are still figuring out how to move from experimentation to execution. This panel brings together marketing leaders, data & AI experts to unpack where AI is delivering real results, and where the risks and roadblocks lie. From content generation and media buying to predictive analytics and personalisation, discover what’s driving measurable impact in 2025.

• Proven use cases where AI is improving efficiency and ROI in marketing workflows
• Key considerations for selecting, testing, and scaling AI responsibly
• How to balance automation with brand authenticity and creative control
• Frameworks for upskilling teams and building AI-ready marketing orgs

Agresh Doshi

Digital Development and Solution Manager
Bureau of Meteorology

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Roger Lee

Head of Performance Marketing
Brand Collective

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Bari Singh

Technology Executive: Strategic Capabilities, Cloud and Advanced Technologies
GPC Asia Pacific

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Yaseen Abbas

Head of AI Enablement & Emerging Technology
One New Zealand

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A chance to network and engage with other marketers to share challenges, goals, and widen your circle!

South East Water is maximising marketing channels to shift customer behaviour towards digital, in turn reducing costs and improving satisfaction. Join this session to explore how they are encouraging digital adoption and setting the stage for a more efficient, customer-first future.

- Marketing strategies to drive digital self-service and streamline operations

- Selling the benefits of digital for mutual business and customer benefit 

Bree Sharman

Head of Marketing, Digital & Brand
South East Water

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-         Dynamic content creation that aligns with the Monash brand and tone of voice

-         Elevating the digital experience and modernising the Monash experience

-         Pushing your tech – digital is inherently edit-able so don’t be afraid!

-         Effective change management - be a champion for your ideas and effectively manage your team through the change 

Amin Foda

Marketing Infrastructure Director
Monash University

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-         Utilising behavioural science to improve content and presentation

-         Ensuring content is written for the customer, not industry experts

-         Maximising automation for targeted and timely information sharing

-         Keeping campaigns human to connect with the individual

Hugh Goodfellow

Head of Marketing and Comms
Viridian Financial Group

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Aggie Cox

Marketing Director for Anz
Hologic

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Samir Jacob

Global Marketing and Channel Director
Selectronic

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Customer acquisition is just the beginning - real growth happens through smart lifecycle management. This panel dives into how leading marketers are rethinking engagement, retention, and loyalty to drive long-term value. From practical segmentation tactics to reactivation strategies, explore what it takes to move beyond one-off campaigns and build durable relationships.

-         Analysing the full customer lifecycle to identify drop-off points and retention opportunities

-         Exploring best practices for lifecycle email marketing, from onboarding to re-engagement

-         Personalising to increase conversion and loyalty

-         Aligning marketing, sales and customer success teams for lifecycle success

Sophia Attrill

CRM and Loyalty & Marketing Manager
MILKRUN

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Chris Dimopoulos

Head of Marketing
stratton Finance

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Robert Lopez

Chief Marketing and Innovation Officer
Norths Collective

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As eBay transforms from a broad marketplace to a focused platform with category depth in areas like pre-loved fashion and cars, its marketing strategy is evolving just as rapidly. In this session, hear from the Head of Marketing at eBay Australia about how this transformation is reshaping brand strategy, team structure, and agency collaboration. Discover how eBay’s shift to a squad-based marketing model is empowering teams with deep category knowledge, enabling them to connect more meaningfully with both buyers and sellers—two distinct yet interconnected customer groups. From customer research and segmentation to educating agencies on niche topics and keeping them aligned and motivated, this session explores the real-world mechanics of marketing in a marketplace that’s redefining itself around passion-led verticals.

Zannie Abbott

Head of Marketing Campaigns and Communications
eBay

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Immersing in community culture, shaping a brand voice that naturally participates in conversation and striking the right balance of engagement with communities is a challenging task that requires a keen awareness of your purpose and positioning as a brand. Join and listen to experts from diverse organisations as they explore:

-         Building trust by showing up consistently and authentically within communities

-         Navigating conversations by listening first and joining in with genuine intent

-         Defining clear boundaries for engagement that align with your brand’s tone and values

Dean Salakas

Retail Consultant
Former CEO of The Party People

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Eugene Loane

Head of Social Engagement
Luxury Escapes

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Samir Jacob

Global Marketing and Channel Director
Selectronic

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Zannie Abbott

Head of Marketing Campaigns and Communications
eBay

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By focusing on the social nature of play, Keno’s “Together We Play” campaign leveraged authentic customer insights to elevate brand acceptability and consideration. In a tightly regulated industry, the campaign redefined how Keno connects with its audience. Learn how a customer-first approach and strong storytelling brought a new dimension to gameplay, while navigating compliance requirements.

-         Leveraging customer insights to create authentic, compliant storytelling

-         Exploring strategies for driving participation by reframing gameplay as a sociable, shared experience

-         Differentiating your brand in a highly regulated industry through emotional connection and a social focus

Caitlyn Loriente

Senior Marketing Manager - Keno
The Lottery Corporation

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Great marketing teams in 2025 are structured for agility, continuous learning, and rapid innovation. As roles evolve and boundaries blur, cultivating a culture of creativity, expertise and resilience is key to staying competitive. Organisations must rethink how they hire, upskill, and empower talent to keep pace with today’s speed of change. Join our experts to discuss how they are building and maintaining successful marketing functions for the future.

• Restructuring teams to enable cross-functional collaboration and decision-making
• Investing in continual training to maintain a future-ready workforce
• Redefining roles to blend strategic, analytical, and technical skillsets that suit the needs of internal and external stakeholders

Sarah Addis

General Manager - Marketing, Communications & Digi
Basketball Victoria

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Robert Lopez

Chief Marketing and Innovation Officer
Norths Collective

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Keryn Rakow

Head of Digital Marketing
Healthcare Australia

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-         Utilising CRM for customer acquisition

-         Effective segmentation and personalisation for 1:1 marketing

-         Incorporating unique and quirky branding opportunities to keep your marketing individual 

-         Dynamic wait times for responsive and personalised experience

Sophia Attrill

CRM and Loyalty & Marketing Manager
MILKRUN

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