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SSOW Europe

The Ultimate CX Experience Starts Here

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This is where it all starts. With the 3-Day All Access Pass, you’ll kick off your The Customer Show Exec Forum experience with a full day of deep-dive workshops led by real CX leaders - plus exclusive access to our pre-show networking reception.

You’ll get practical insights you can actually use, connect with the people who get it, and walk into day one already ahead of the game. These passes are limited, and they’re moving fast – if you’re serious about levelling up your CX game, this is the way to do it.

Who’s Running the Masterclasses?

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Featured Case Studies

Masterclasses

MASTERING CUSTOMER JOURNEY MAPPING: BEST PRACTICES FOR DELIVERING EXCEPTIONAL EXPERIENCES

Customer journey mapping is a crucial tool for businesses aiming to design exceptional, customercentric experiences. This session will explore the best practices for building effective journey maps that capture both rational and emotional elements of the customer experience. Join to discover:

• How to define specific goals for creating customer journey maps, ensuring alignment with both user needs and business objectives.

• Engaging multiple team members for collective buy-in, and focusing on identifying “moments of truth” and pain points

• Drawing from real-world situations to align cross-functional teams

Jarrod Calamante, Head of eCommerce, Spotlight Retail Group

CREATING ACTIONABLE INSIGHTS FROM DATA

Transforming vast amounts of customer data into meaningful strategies and actions that can directly improve customer experience is a huge, complex task. The sheer volume of data can be overwhelming, making it difficult to extract and act on findings. In this workshop, our expect will break down the end-to-end journey from collating customer data, analysing to bring out key insights, storytelling to internal stakeholders, connecting insights to key business objectives, and applying to your CX. Join to discover:

• How to translate data into insights, and turn these into actions for your CX team
• Strategies for effective change management and bringing cross-functional employees on board with customer-centric change
• Measuring impact to gain buy-in and fuel further CX transformation

Mark Engehart Evans, Executive Director, Head of CX Strategy, DSB Bank

MAXIMISING GENERATIVE AI TO IMPROVE CUSTOMER SATISFACTION AND INCREASE COST SAVINGS

Zalando, the world’s most fashionable tech company, were fast out of the gate when it came to integrating generative AI into internal processes. Dedicated to enhancing all aspects of Customer Experience, the Zalando team think outside of the box when it came to AI. Join this interactive workshop to discover how to utilise the power of generative AI to best advantage for your business.

• Measuring success though qualitative and quantitative analysis to drive further investment and prove cost savings
• Strategies for determining the best place for your business to invest in generative AI – and where to start
• Real-life examples of how generative AI can revolutionise customer satisfaction with minimum cost

Grant Humm, Director Team Lead Customer Experience Functions, Zalando

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Key Themes

Key Themes for August 12th at The Customer Show Exec Forum