As Customer Experience professionals, you know that CX can be a powerful differentiating factor, giving companies an edge in an increasingly competitive landscape – but how can you ensure the rest of your organisation understands this too, and fight for CX to have a seat at the table when making strategic business decisions? Join this panel discussion with a group of passionate CX leaders who are doing their upmost to ensure their customer’s needs and desires are at the heart of business-wide decision-making, and in turn cementing the place of Customer Experience as a need-to-have specialisation.

• Translating CX initiatives into digestible figures to show it’s quantitative & qualitative value
• Breaking down cross-departmental silos to ensure maximum impact from CX – working with operations, marketing, data, product & more
• Encouraging non customer-facing teams to incorporate customer perspectives into decision making to become truly customer-centric
• Listening to VoC data and communicating their needs internally, across teams