3 May 2023 | Melbourne Convention & Exhibition Centre
10:15am - 10:30am | Opening Remarks by Digital Marketing Program Chair |
10:30am – 11:00am | Fireside Chat Reinventing the Role of the CMO in Today’s Digitally Driven, CX-Led Society The role of the CMO has gone through many transitions over the past 3 years. From a CX-Driven Leader, to Digital, to Sales and more. As a result, sometimes it can be hard to determine the exact role and place marketing leaders have within their organisation. Rebecca Smith, Former Group CMO of Frank Green and Thankyou, will chat with us about the changing history of the CMO, and what it means to be a CX-Driven Marketing Leader today.
Rebecca Smith, Former Chief Marketing Officer, Frank Green |
11:00am – 11:30am | Keynote: How can brands harness the power of their executives and employees to make an impact via LinkedIn Speaker: Amaury Treguer, Co-Founder, Bread Social |
11:30am – 12:00pm | Fireside Chat Can Brands Do Better? Unpacking How Intrepid Travel’s Purpose drives their Brand and Culture In this fireside chat, we sit down with Leigh Barnes, the Chief Customer Officer of Intrepid Travel, to discuss the work his team have been doing over the years to become more socially responsible. By becoming aware of their community (and world) impact, his team rectified this by created socially-conscious travel initiatives. By doing this, they were able to go to market and launch campaigns that garnered long term profit, trust and loyalty.
Leigh Barnes, Chief Customer Officer, Intrepid Travel |
12:00pm – 12:30pm | Keynote Your Customers are your Partners: How SANE Australia Repositioned Their Brand Message to Drive Impact and Awareness
Rachel Green, Chief Executive Officer, SANE |
12:30pm – 1:00pm | Networking Break |
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1:00pm – 1:30pm | Keynote Experience is a Story: Bringing Storytelling and the Gifting Experience to Godiva Customers Marta Skrabacz, Ecommerce Manager at Godiva will present on the work her team has been undergoing to promote Godiva Chocolates as a luxury gifting experience. Learn how their team are focusing on bringing storytelling back to marketing, and the importance of using emotion to create brand connections.
Marta Skrabacz, Ecommerce Manager, Godiva |
1:30pm - 2:30pm | Keynote Repositioning Your Brand: How Downer Defence are Re-Educating their Customer Base on their Capabilities to Build Long Term Trust Bridie Scott, Head of Customer Excellence and Innovation, will talk through the work her team are undergoing to drive a stronger customer-centric brand perception for her organisation. Ever since acquiring Spotless, Downer Defence have been focused on improving their brand image and portraying the different initiatives their company are doing to drive a positive customer experience pre and post contract. Learn the steps the team are undergoing to boost their reputation.
Bridie Scott, Head of Customer Excellence and Innovation, Downer Defence |
Keynote Reaching Your Hard to Hit Audience: How to Drive Impact in your Customer Acquisition Strategy through the Power of People Gerry Avalos, Brand Principal for CGU and WFI, will talk through how his team successfully built a customer advocacy program to drive more social engagement with CGU brokers. By humanising their brand by getting team members and specific internal groups to raise awareness and drive acquisition, they were able to see more engagement than ever before.
Gerry Avalos, Brand Principal CGU and WFI, IAG |
2:30pm - 3:00pm
| Fireside Chat Roadmap to Loyalty: Driving the Right Quality of Customers Across Different Demographics in Your Acquisition Strategy
Polly Blenkinship, Head of Acquisition, APAC, Audible |
The Psychology of Customer Behaviour: How Analysing Behavioural Patterns can Provide Valuable Insights into Customer Motivation and Needs Frame Paladsang Digital Marketing and E-commerce Specialist, ChemCorp | |
4:00pm – 4:15pm | End of Day Remarks |