Over the last 18 months Australian businesses have paid over $6.7 million in spam penalties. Don't be one of them.
A dynamic, highly interactive session exploring how consent really works across modern customer journeys and how global differences are reshaping both compliance and commercial strategy.
It begins with a sharp 15-minute overview of consent principles, what "good" looks like beyond compliance, and how approaches vary across regions — impacting data quality, trust and conversion.
The session then shifts into a live teardown, using audience-submitted examples (via QR code) to analyse real consent experiences in real time. Together, we'll break down what's working, what's creating friction, and how to design consent journeys that improve opt-in, enable better personalisation, and drive stronger commercial outcomes.