Kylie Lanham
Head of Growth & Field Services Telstra
Field Service Management Summit - Day 2 Program (Thursday, 27 August)
9:50 AM Keynote | Service as a Differentiator: Why Field Operations are Core to Brand, Experience & Growth
Field service has shifted from an operational necessity to a primary driver of brand value, customer trust and competitive advantage. As expectations rise and service becomes more visible, frontline execution is now directly connected to commercial performance. This keynote explores how leading organisations are elevating service to a strategic business function and achieving measurable improvements in loyalty, retention and market position. Field service has shifted from an operational necessity to a primary driver of brand value, customer trust and competitive advantage. As expectations rise and service becomes more visible, frontline execution is now directly connected to commercial performance. This keynote explores how leading organisations are elevating service to a strategic business function and achieving measurable improvements in loyalty, retention and market position.
Check out the incredible speaker line-up to see who will be joining Kylie.
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