THE WORLD'S ONLY EVENT DEDICATED TO
TACKLING THE MULTI-PLATFORM CHALLENGES OF
GAME PUBLISHING AND MARKETING

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Arthur Parsons

Design Director, Head of Publishing & Co-Founder 10:10 Games Ltd

Conference Day 1 – 9th September 2025

12:00 PM Panel Discussion – Levelling Up Collaboration: Bridging the Gap Between Publishers and Developers

This panel will outline strategies for fostering cross-team collaboration and aims to pinpoint common AAA and indie studio challenges. Panellists will detail how their publishing and development teams identify mutually beneficial connections, assess quantitative common goals, and strategize by:

Leveraging player research to establish common ground and align goals between publishers and developers.
Establishing best practices for proactive and effective communication across teams to minimize last-minute challenges.
Outlining a phased communication framework that enhances collaboration throughout the production and publishing lifecycle.

Check out the incredible speaker line-up to see who will be joining Arthur.

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