Jennifer Jo

Chief Operations Officer Open Ocean Games

Day 1 - Tuesday 28th April, 2026

4:50 PM Closing Panel Discussion – Turning Data into Direction: Using Market Research to Refine Marketing Strategies

This panel will examine how market research drives success in live service games. Experts will discuss building systems to collect quality data, leveraging insights to create business value, and tracking KPIs to measure the impact of marketing strategy changes.

Building systems that ensure accurate and reliable market data collection.
Leveraging insights from data to create measurable business value.
Tracking KPIs to evaluate the effectiveness of marketing strategy changes.

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk

Privacy Policy
IQPC Home
Cookie Policy
Terms
Help