Ahmed Ghoneim

Insights Director NetEase Games

Day 1 - Tuesday 28th April, 2026

12:45 PM Panel Discussion – Testing the Future: How Studios Evolve Playtesting in Live Games

This panel brings together industry leaders to explore how different studios approach playtesting in live service environments, collect data, and obtain value from it. Speakers will discuss the types of key metrics they track, the technical processes that allow them to integrate changes quickly and at scale, and the emerging role of AI in playtesting. The conversation will explore:

Identifying the most impactful metrics to guide playtesting decisions, especially games with a global reach.
Integrating player feedback and technical changes rapidly across live service platforms.
Evaluating the benefits and drawbacks of AI-driven playtesting for future development.

Check out the incredible speaker line-up to see who will be joining Ahmed.

Download The Latest Agenda

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