Chase Shi

Senior Director of Product Blizzard Entertainment

Day 1 - Tuesday 28th April, 2026

11:35 AM Fireside Chat – Localized or Globalized?: What Player Data Reveals About the Demand for Localized Content

Should studios build one universal experience or tailor their games to regional audiences? This in-depth fireside chat with Chase Shi, a Senior Director of Product on Diablo, at Blizzard Entertainment, walks through the strategic and technical trade-offs of localization versus global standardization, using a case study. Attendees will get a glimpse into:

Interpreting player data to assess demand for localized features and content.
Balancing content velocity and quality when operating a universal versus regionally adapted game.
Evaluating long-term engagement strategies based on cultural relevance and platform expectations.

Check out the incredible speaker line-up to see who will be joining Chase.

Download The Latest Agenda

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