THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Chris Lovick

Story Director Tactile Games

Main Day 1 - Tuesday 9th September

11:00 AM Presentation – LiveOps Storytelling: Crafting Narratives That Keep Players Hooked

This presentation will detail how and why teams should craft immersive narratives that remain specific, clear, and ready to evolve. From the brainstorming process—stress-testing ideas on colleagues and refining concepts before pitching them—to embracing a hive-mindset that fosters creativity and cross-department collaboration, discover how to build a LiveOps narrative that keeps players invested by:

Mastering the art of narrative clarity while maintaining the flexibility needed for LiveOps storytelling.
Stress-testing story ideas through internal collaboration to refine concepts before executive pitches.
Embracing constructive feedback and assessing what changes will have the greatest impact on the narrative development.

Check out the incredible speaker line-up to see who will be joining Chris.

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