THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

DOWNLOAD THE OFFICIAL AGENDA

Level Up as a Sponsor

Gear Up & Register Now

Natallia Pershyts

Publishing Product Director - World of Tanks Blitz Wargaming

Main Day 2 - Wednesday 10th September

12:10 PM Presentation – Collaborate or Not to Collaborate?: The Role and Fate of IPs & Celebrities in Mobile Gaming

In this presentation, Wargaming’s Publishing Product Director on World of Tanks Blitz, Natallia Pershyts, will detail how their team have strategically embedded IP partnerships and collaborations across multiple aspects of a game, balanced creative ambition with financial viability, and measured success beyond initial hype. Gain a deeper understanding of:

Integrating IP collaborations holistically to enhance gameplay, marketing, and monetisation.
Evaluating partnership potential by aligning brand synergy with long-term player engagement.
Mitigating costs and risks by assessing real impact versus surface-level appeal.

Check out the incredible speaker line-up to see who will be joining Natallia.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk